CapStar Real Estate & Loan » leads

You Can Increase Sales By Tracking Your Leads

SanDiegoRealtor — Sun, 18 Apr 2010 00:22:36 +0000

Sales leads are not typically covered in sales training books or courses as thoroughly as other parts of the sales process such as closing the sale.Â Every sales process begins with generating leads, so the more you know about sales leads, the more profitable your small business can be.Â

Are you able to name the number of leads you got over the last month? Most people can answer that question with a handful of leads that have high potential or resulted in a sale, but a large number of potential leads fall out of the process, sacrificing possible sales.Â

Whatâ€™s the big deal?Â A huge amount of a companyâ€™s resources (both time and money) are spent generating leads that will hopefully result in sales, and the better you understand where and how you get those leads, the better off your business will be.Â And, wouldnâ€™t it be worth it to use some of the things you learn about your leads to cut marketing costs or the time you spend getting leads?Â

Your first action plan is to create a way to track key information about the ways that you generate your leads.Â Below are some questions to ask to get started:Â

1. What is the main venue through which you get your leads? Before a lead becomes a lead, they are only prospects â€“ someone who visits your website or that you meet at a networking group.Â Your job is to identify those venues you use to collect your prospects, such as trade shows, meet-up groups, advertising, or your website.

2. Then, answer the question, what specific sources do you get your actual leads from? For example, specific sources could be a particular trade show, an online blog a direct advertising campaign, an existing client referral or a pay per click advertising campaign.

3. How would you rank the quality value of each of those leads from your source and specific source?Â An effective way to come up with this is to assign a percent value to every lead a source provides.Â So, if a lead actually results in a sale, it receives a higher percentage value than one that expressed interest but didnâ€™t get past the proposal stage.

You will be able to spend your marketing budget and your time much more efficiently once you understand where you leads come from and the quality of those leads.Â

Get more small business success strategies and claim your free white paper: "7 Ways Your Stone-Age Accounting System is Stealing Money From You Every Day ... And, How to Get it Back This Year"Â to learn about an online accounting program that makes it simple to track your leads and conversion rates.

Ginnie Mae: a tale of two entities; The plummeting market share of Ginnie Mae leads directly to the door of the Federal Housing Administration. Weak FHA … ): An article from: Mortgage Banking

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This digital document is an article from Mortgage Banking, published by Mortgage Bankers Association of America on April 1, 2005. The length of the article is 5682 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.Citation DetailsTitle: Ginnie Mae: a tale of two entities; The plummeting market share of Ginnie Mae leads directly to the door of the Federal Housing Administration. Weak FHA production has weighed down any progress Ginnie[Read More]

Lending boom leads to wave of complaints.(Business)(The combination of new home-buyers and inexperienced mortgage brokers attracts the attention of state … from: The Register-Guard (Eugene, OR)

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This digital document is an article from The Register-Guard (Eugene, OR), published by Thomson Gale on May 11, 2006. The length of the article is 1006 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.Citation DetailsTitle: Lending boom leads to wave of complaints.(Business)(The combination of new home-buyers and inexperienced mortgage brokers attracts the attention of state regulators)Publication: The Register-Guard (Eugene, OR) (Newspaper)Date: May 11, 2006Publisher: Thomson Gale Page: a1Distributed[Read More]

Pacific region leads country in commercial real estate investments.(Commercial): An article from: Mortgage Banking

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This digital document is an article from Mortgage Banking, published by Mortgage Bankers Association of America on February 1, 2004. The length of the article is 446 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

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Title: Pacific region leads country in commercial real estate investments.(Commercial)
Publication: Mortgage Banking (Magazine/Journal)
Date: February 1, 2004
Publisher: Mortgage Bankers Association of America
Volume: 64 Issue: 5 Page: 116(2)

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Bucking the trend: metrocities mortgage founder Paul Wylie leads his company to continued growth despite a slowdown in housing sales by using a strategic … from: San Fernando Valley Business Journal

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First Commercial leads state’s mortgage lenders. (First Commercial Corp.; Arkansas): An article from: Arkansas Business

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This digital document is an article from Arkansas Business, published by Journal Publishing, Inc. on May 8, 1995. The length of the article is 794 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

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Title: First Commercial leads state's mortgage lenders. (First Commercial Corp.; Arkansas)
Author: David Smith
Publication: Arkansas Business (Magazine/Journal)
Date: May 8, 1995
Publisher: Journal Publishing, Inc.
Volume: v12 Issue: n19 Page: p26(1)

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Subprime lending crisis leads to bankruptcy filing.(PUBLIC COMPANIES)(Company overview): An article from: San Diego Business Journal

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Turning Online Leads into Loans.: An article from: Mortgage Banking

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This digital document is an article from Mortgage Banking, published by Mortgage Bankers Association of America on September 1, 1999. The length of the article is 3357 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Turning Online Leads into Loans.
Author: Charlyne H. Mcwilliams
Publication: Mortgage Banking (Magazine/Journal)
Date: September 1, 1999
Publisher: Mortgage Bankers Association of America
Volume: 59 Issue: 12 Page: 79

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How To Get TONS Of Mortgage Leads At Any Time During The Year!: Secrets To Getting A Constant Stream Of Mortgage Leads Like Clockwork Every Month Revealed

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Real Estate Leads – Secrets to a Continuous Stream of Qualified leads

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This system shows you how to create leads in the same way that large lead generation firms do. This is a digital product and will be delivered to you via email shortly after purchase